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Poverty affects one in four children in the UK today. Any family can fall on hard times and find it difficult to make ends meet. But poverty isn’t inevitable. With the right policies every child can have the opportunity to do well in life, and we all share the rewards of having a stronger economy and a healthier, fairer society. We made a 45sec social ad to tackle this issue and get people donating this Christmas.

www.cpag.org.uk